The work started with research and interviews across every discipline lead at LJB, gathering the insight needed to build a corporate overview that felt accurate instead of generic. From there, I helped establish a new style guide to keep the brand consistent across teams, and designed a set of social templates that made day-to-day content easier to produce and more cohesive to look at. During my co-op, posts using the new direction were seen by thousands, helping raise LJB's visibility well beyond what the brand had reached before.