Break the ice

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Michelob Ultra x Wilson Staff

A high-energy partnership that made the next round feel like a cultural moment, not a promotion.

A high-energy partnership that made the next round feel like a cultural moment, not a promotion.

Packaging · Campaign

Packaging · Campaign

Overview

Overview

"Share a Round" imagines a partnership between two brands that already share the same DNA: quality, performance, and an active, social lifestyle. The concept pairs minimalist Wilson Staff golf balls, featuring the iconic Michelob ribbon, with packaging designed to look like a case of beer, tying together golf's social side with the ritual of sharing a drink with friends.

Year

2024

type

Student Project, Packaging Design

gallery

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Phone product mockup
Phone product mockup
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© 2026 Christian Burlison. All rights reserved.

© 2026 Christian Burlison. All rights reserved.