The project started with the story: framing e-waste not as an abstract statistic, but as something personal, sitting in junk drawers and closets everywhere. From there, the brand and landing page were built to walk people through the problem in stages, what e-waste is, the hidden dangers inside old devices, and the real scale of the crisis, before pointing them toward action. Every section was designed to inform first and prompt second, ending with a clear path to recycle or donate old tech responsibly.